Social Media Marketing Specialist
2025 — PresentRaf Saquido SMM · Freelance · Cebu, Philippines (Remote)
- Developed and executed a complete 30-day multi-platform content strategy system for coaches and consultants — 180+ fully written posts across LinkedIn, Facebook, Instagram, and LinkedIn Newsletter.
- Built 6 original content frameworks: HALT Hook Formula, 4-Part Specificity System, 5-Step DM Conversion Sequence, Trust Density Metric, Repurposing Method, and the Positioning-Before-Posting Principle.
- Conducted deep coaching industry market research — analyzing content behavior, client psychology, and pain language to build authority-establishing positioning without prior testimonials.
- Applied 5-power content optimization (SEO, AEO, GEO, LLM, AIO) to every post — ensuring discoverability across Google, AI search tools, and social platform algorithms simultaneously.
- Authored 4 LinkedIn Newsletter editions (500–900 words each) building thought leadership on strategic social media for the coaching industry.
- Designed and delivered complete brand identity system: positioning statement, voice guide, content pillar architecture, hashtag strategy, and visual brand kit.
Key Impact
Built a complete, client-ready content system demonstrating deep SMM expertise — establishing niche authority in the coaching industry from a standing start, without prior case studies or testimonials.
Sales & Customer Relations Professional
Prior ExperienceVarious Employers · Cebu, Philippines
- Built deep expertise in customer psychology — understanding what people actually need beneath what they say they need, directly applied to coaching client avatar research and pain-language content writing.
- Developed strong consultative communication skills through direct client-facing work, now applied to discovery sessions and content strategy conversations with coaching clients.
- Maintained consistent performance standards under pressure and across varied client personalities — building resilience, adaptability, and professional communication foundations.
Transferred Skill
Sales background informs Rafael's trust-first content philosophy: understand the buyer's psychology deeply before prescribing a solution, and build trust before making any ask.
Digital Marketing & E-Commerce Practitioner
Self-Directed StudyIndependent · Digital Marketing Education
- Applied digital marketing principles hands-on across Shopify, WordPress, email marketing, content creation, and social media management.
- Studied SEO, content strategy, and platform-specific marketing behavior through consistent self-directed learning and real-world application.
- Identified the specific gap between coaching industry expertise and online visibility that became the strategic foundation of the Raf Saquido SMM positioning.
Key Outcome
Self-directed learning converted into a clear niche and differentiated market position — the same research and initiative capability offered to every coaching client.